IT Policies

Get the Insight Western Retailers Need to Enter the E-Commerce Market in China

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Executive Summary

Anticipating that China will soon overtake the U.S. as the largest online shopping market, retailers around the globe are investing heavily in technology solutions to secure a share of the biggest e-commerce growth opportunity. Learn how to tailor an e-commerce solution to meet the cultural, governmental, legal and technical specifications unique to China, including:

  • The many complexities involved in Chinese e-commerce implementations, many of which are unknown to retailers outside the country
  • The cultural traditions and the legal landscape in China that must be understood and the appropriate adjustments made to commerce systems
How to select the right globally agile commerce platform with an appropriately experienced technology partner to successfully navigate the local landscape and develop a winning online strategy for China.

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