Business Intelligence

Getting Closer to the Customer: Overcoming Common Sales AnalysisChallenges

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Executive Summary

Because of this, many retailers struggle with limited visibility into real-time trends from day to day - not to mention during seasonal and promotional campaigns. It becomes hard to implement the corrections necessary to keep shelves full, limit stock outs, and ensure profitable promotions. This paper will lay out the external pressures and challenges retailers face when attempting to understand sales drivers and promotional performance. It will then identify the best practices needed to create the deep insights required to optimize inventory levels, avoid stock outs, maximize margins, and keep customers loyal - even amid volatile market conditions.

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