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An economic downturn has a way of getting everyone focused on what's really important. And the good news for those of us who are in charge of getting and keeping customers is that you can still achieve many of your objectives with very little cash investment. The bulk of your investment will come in getting VERY clear about who you are, what sets you apart and why your ideal customer should choose you. But once you've got those straightened out, the communication portion of the puzzle is not only easy, but fun.
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