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Getting Ready For Pharma 2.0: Trends Covered At The 3rd Annual Emarketing Summit Europe 2008

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Executive Summary

Much has changed in the world of technology and marketing over the past several years. The pharmaceutical industry is certainly no exception to these trends as electronic marketing has forced many brand planners to rethink how their target audience accesses, uses and shares branded and unbranded information in the electronic age. It was only three short years ago when the first eyeforpharma eMarketing Summit Europe was launched to address the key topics and issues that pharmaceutical marketers, strategic planners, agencies, and solution providers were facing as they planned for the future of multi-channel sales and marketing.

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