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The "Getting Real" approach by Web 2.0 poster child 37signals reverses the usual development process (from model to code to user interface) by going "From brainstorm to user interface sketches to HTML to coding." Principles such as, "Don't write a functional specification," or "Essentials only" can help developers stay focused and thus reduce the time-to-launch. The Resource Description Framework (RDF) supports and accelerates many code-oriented aspects of Getting Real. For illustration, this paper describes how to create dooit, a simple to-do list manager (a nice type of software that is usually prone to feature creep during the design phase).
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