Software

Getting Started With Localization: Launching Your Software Into a Global Marketplace

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Executive Summary

Creativity has a tendency to cluster. It's no secret that urban centers play home to a majority of startup companies and product launches. Silicon Valley and New York are the classic examples of this phenomenon. More recently, Austin, Raleigh and Oklahoma City have emerged as hotbeds of innovation. These locations are exciting places to live and work because of their personality and subculture. Many people who live inside of these settings for long periods of time struggle to see the market outside of their subculture, tending to overlook other markets. The result is a handful of condensed, highly-competitive markets, and a vacuum of innovation outside these centers.

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