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Master Data Services in SQL Server 2008 R2 allows an organization to define a "single source of truth" about its enterprise data using a purpose-built centralized database and a predefined Web application - Master Data Manager. Multiple application databases can be referenced through models forming a "hub-and-spoke" type architecture enabling the centralized database to act as the Master Data Hub. Data discovery efforts, as when building a Data Warehouse or Data Mart, are streamlined with the Master Data Hub acting as the central knowledge-base for your enterprise data. This whitepaper highlights the new Master Data Services feature.
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