Business Intelligence

Getting the Most from Your Marketing Events: The ROI of IN-Person Seminars, Trade Shows and Webinars

Free registration required

Executive Summary

Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics.

This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.

Download the white paper to learn:

  • What different types of marketing events cost and how to calculate the ROI of individual events
  • How to create a marketing events strategy that gets the most mileage out of your resources
  • Why Webinars provide the greatest ROI for your marketing dollars

  • Format: PDF
  • Size: 0.1 KB