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Much has been written about "The Toyota Way" Why, then, add to that extensive body of publications? The answer is that many automotive executives that the authors talked with have raised questions that the literature doesn't clearly answer. Executives at OEIIs want to know how to emulate Toyota's example in creating a base of suppliers that are committed to continuous performance improvement, unshakably loyal, integrated into an extended network, and generating stable financial results. And executives at automotive supply companies want to know how to participate in such relationships. What principles and techniques does Toyota employ to create such a supply base and leverage it so effectively? And how do Toyota's suppliers, in turn, experience that unique relationship?
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