Web Development

Getting Your Keywords Right

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Executive Summary

The process of keyword research involves three stages: Keyword analysis; Keyword choice; Keyword placement. The stages illustrated above may seem self explanatory, but it's important to understand what each stage entails. Keyword analysis entails a check of what keywords people use to search on the web. This does not mean using a set of keywords that one think consumer might use to find the product or service but carefully analyzing what consumers are currently using to find a similar product or service and identifying the obvious keywords.

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