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The majority of small businesses online are looking for customer in their town. Good news is that recent research suggests that the majority of online searchers are also looking for local goods and services online. What this means for marketers is that you must pay special attention to winning the local search engine wars. The good news is that when a local shopper types in a very specific localized search term, the search engines are getting much better at showing listings of real, local small businesses. This paper explains few steps that will make it even easier for local searchers and the search engines to find your business.
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