Date Added: Jun 2012
Geographic Information Systems (GIS) is gradually becoming more important in the business world due to its applicability in several areas. In today's highly competitive retail site, it is becoming ever more vital for retailers to monitor their trade areas, measure the effect of competition, and choose new store locations deliberately. GIS with its ability to manage, display, and examine business information spatially, is evolving as a powerful location intellect tool. The emphasis of this paper is on the use of GIS by retailers in their retail site decisions. In spite of its abundant benefits, usage of GIS in retail in India is in embryonic stage. There has been a slow diffusion of consciousness and acceptance of its benefits.