Giving Your Attendees What They Deserve
This article is about association meeting planners, who have a tough job designing an annual event that gives attendees what they want. It shows that association meeting planners are masters of their trade when it comes to logistical areas. This is where they satisfy attendees beyond their expectations. Where the meeting planners fall short, though, is when it comes to giving attendees the content they come for. It also clearly details what attendees hope to find at association annual meetings. Through carefully designed small-group configurations, not only is it possible to positively address the attendees' wishes in one natural, integrated process, but doing so also delivers better results than addressing the issues one by one.