Date Added: May 2009
Emerging economies are increasingly shaping what we call a multi-polar world. A decade ago, only 20 companies from those economies appeared on the list of Fortune's Global 500; today that number is 70. And those companies have achieved in 20 years what some of their "Triad-based competitors" (those in Japan, the European Union and North America) took a century to accomplish. Operating in a multi-polar world means that high-performance businesses need to anticipate intense competition from new players from all around the world and to support their business models in both triad and emerging markets. This task entails managing the different levels of complexity found in local, regional and global operations.