Business Intelligence

Global Players From Brazil: Drivers And Challenges In The Internationalization Process Of Brazilian Firms

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Executive Summary

This paper discusses general patterns of internationalization of Brazilian firms. It highlights the main determinants for internationalization, the main destinations, as well as the modes of entry that Brazilian firms employ overseas. The paper also discusses some aspects related to the technological capabilities of Brazilian firms that are related to their internationalization strategies, in terms of both the exploitation of such advantages and the search for technological assets abroad. Fundacao Dom Cabral carried out the "Global Players" survey in Brazil in 2007. In the survey, internationalization is understood in a broad sense, where the first level is achieve via exports and evolves towards more complex activities, following the patterns proposed by the Uppsala model of internationalization.

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