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The main purpose of this paper is to present an approach for analyzing product development organizations in a globalizing world. The fragmentation and distribution of several product development activities in the global market have generated a variety of strategies. In addition, an increasing visibility of the influence of cultural diversity in these strategies and an intensified sensitivity to sustainability issues motivate this research. Retaking the questions of which is the best strategy for product development organizations to succeed and, even further, which is the measure of success for these organizations are also part of the motivation behind the research.
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