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International Search Engine Optimization (SEO) is an essential part of the marketing mix for any company that trades overseas - or hopes to expand into foreign markets in the future. The benefits of an effective International SEO campaign are self evident: Increasing visibility in the search engines results in more traffic to the website, which leads to more qualified visitors making enquiries or sales on the website, which in turn generates more business and increases revenue. The process of search engine optimization requires at its core a solid understanding of the target market, their Internet behavior, and the key marketing messages.
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