Business Intelligence

Go Direct for Deposits

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Executive Summary

The market for direct banking is large and the opportunities ever-increasing. What is critical for banks is that they capitalize on direct banking to help grow deposits. The best approach for most banks and their customers would be a brick-and-click strategy. It offers the advantage and cost-effectiveness of direct banking with the reassurance of physical branches. A seamless integration between the two will make it convenient for customers to better manage their deposits and, possibly, park more funds with such banks.

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