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As more and more "Indian MNCs" go global, their managers would need to gear up, in a very short time, the knowledge base needed to face the new challenges they would inevitably face in multiple global markets. Indian MNCs are beginning to show that they are second to none in coming up with aggressive growth strategies which involve putting down roots ? for the long term ? in many countries around the world. But the success of these strategies would depend on ability of their managers to understand the dominance of the customer and the importance of the brand. Additionally, Indian managers should develop a "Global mindset" that would enable them to understand and manage cultural differences, and lead their multinational teams to success.
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