Download now Free registration required
What factor often accounts for the difference between success and failure in young companies with innovative products in fast-changing markets? The answer: Product Position. In essence, product position is "What you do" in the market. Your product position can make or break you, especially if you have expended your research and development capital. It's worth getting right. Some will define marketing strategy as simply meeting customer requirements at a profit. Product positioning deals with "What needs" will be met by "What capabilities" in "What profitable approach".
- Format: PDF
- Size: 30.2 KB