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Google Inc. plays a pivotal role in the online world with its dominating presence in the search engine arena. As a result, optimizing web sites for a higher place on Google's search engine rankings has become an essential part of a marketing campaign. Search engine optimization, or SEO, is an organic process that seeks to improve the rankings of a website to increase traffic and, thus, drive sales. Google recently launched a new tool called Google Insights for Search, which is aimed at any SEO company that wishes to better understand the behavior of searchers.
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