Web Development

Google Page One Management (GPOM) Strategies

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Executive Summary

The practice of using Search Engine Optimization (SEO) techniques on car dealer business names and locations to position lead collection websites on Google Page One is not just limited to the automotive industry. Consumer review portals and online business directories are just two other business models that create search optimized profile pages for company names, which often run Google Adsense to generate revenue. These sites generate revenue from ad networks, as well as by selling leads to aggregators such as Dealix.com, Detroit Trading Exchange (DTX) or Reply.com.

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