Mobility Investigate

Got Traffic? an Evaluation of Click Traffic Providers

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Executive Summary

Internet advertising has been a highly profitable means by which companies and organizations can pay to attract visitors to their web sites. Over time, satisfying the demand for this service has evolved into a market of "Click traffic" providers that use various models to direct visitors to customer sites. Well-known premium providers like Google AdWords use pay-per-click auctions, for instance, while a variety of bargain providers offer click traffic in bulk. In this paper, the authors evaluate the quality of purchased click traffic from a range of such traffic providers. Using multiple instances of a custom web site, they purchase click traffic to the sites from nine providers.

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