Leadership

Governance And Corruption Constraints: The Business Ethics Glass Ceiling In Middle East Corporate Governance

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Executive Summary

Market based solutions to alleviate poverty have become increasingly popular in recent years. Unfortunately, there are very few examples of profitable businesses that market socially useful goods in low-income markets and operate at a large scale. This paper examines in-depth three case studies of multinational firms that tried to market unquestionably useful products - clean water, eyeglasses, and nutritious yoghurt - to the poor, and did not succeed commercially. The authors also discuss two positive examples of profitable BOP ventures: mobile phones and detergents.

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