Social Enterprise Investigate

Graviti - Hotel Industry's First Integrated Social Media Optimization Plan

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Executive Summary

Social Media continues to grow in importance as the search engines take these sites into consideration for the SERP's (Search Engine Result Pages). Hotels that take advantage of this trend are seeing significant benefits in terms of online placement and revenue. There's a lot of buzz around social media strategies for marketing purposes for businesses, and the hotel industry is still trying to grapple with how to gain from the newest trends on the internet.

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