Great Culture? How Do You Know? Why Should You Care? Tying Your Communication Strategies To Culture And Measurable Impacts

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Executive Summary

Many companies espouse their strong cultures, but, interestingly, they're unable to point to why they believe this or to any evidence that the culture is indeed "Strong" or that the culture has any measurable impact on the company's overall mission, vision, values or objectives. But while a great culture is something desired by most businesses, its attainment can be ephemeral. Simply stating it is so does not make it so as many management consultants point out. In fact, it is the alignment between stated culture and observed behaviors that really defines the strength of the culture.

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