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A small business marketing communication plan is essential to the strategic, consistent growth of your business. Why? Because a marketing plan is like a roadmap: You don't have to follow the route you originally planned when you first set out, but you need a place to start and a destination. You'll undoubtedly take detours along the way, but a small business marketing communication plan will at least keep you on the right track. Many entrepreneurs think developing a small business marketing communication plan is a daunting and time-consuming task. But it doesn't have to be. You don't need a complex marketing plan to get where you're going; you just need a workable plan that keeps you heading straight on the road to success.
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