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According to IDC, companies considered market leaders get 43% of their profits from products launched in the past 5 years. Yet nearly half of R&D expenditures is allocated to products that will be canceled or fail to meet financial targets. Significant evidence shows that companies that leverage the knowledge of their employees and partners are better at introducing new products. This white paper discusses some of the challenges around bringing new products to market and presents a collective intelligence solution that enables organizations to improve decision making, increase control, and reduce risk around new product introduction.
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