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The authors want to be thought of as being creative people, but, by and large, companies are not fostering creativity, but practically killing it ? through bureaucracy, through process-driven organisations," H?r?n told INSEAD MBAs at the school's Asia campus in Singapore. The irony, however, are that almost all companies having innovation and creativity in their mission statements or their slogans, he says. But these are all just a marketing exercise, or the mission statement doesn't trickle down to the rest of the organisation. But why the emphasis is on creativity?
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