Business Intelligence

Harvard's Michael Porter On Strategic Thinking

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Executive Summary

Many business leaders think that their job is to be the best at what their company does - to be the best toothpaste company or the best bank. But this focus on operational effectiveness is not the key to thinking strategically, argues Michel Porter, a Harvard Business School professor. Instead, he noted this month when speaking at The University of North Carolina at Chapel Hill, business leaders should strive to compete on providing unique value to a group of customers.

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