Have It Your Way: Sweeteners Offer New, Customized Beverage Options
The beverage industry used to offer two product options: regular and diet. Sure, there were different flavors and some companies even tried different sweeteners, but the basic offerings were the same. This could be the year that changes all of that. Pushed along by consumers who know they should watch their waistlines, but are unwilling to "diet", many beverage-makers are considering products that would meet them in the middle. And they have a variety of sweeteners that will allow them to create a range of products that fill the gap between full-calorie and no-calorie.