Header Bidding Containers

Among all of the topics fighting for the attention of digital publishers in 2016, header bidding is the one getting the most buzz. Ad tech companies are now competing to take the market to the next level. One cannot read an industry publication in the digital publishing or ad tech space these days without running head first into a discussion about header bidding. Publishers can thread multiple demand sources via a single piece of JavaScript code within the header of the page using the header bidding containers. The process of traditional header bidding integration and container solutions slightly differ. Before choosing a container solution, publishers need to sort out the required demands, how to prevent latency, what data and analytics to provide and such things.

Provided by: bRealTime Topic: Tech Industry Date Added: Apr 2016 Format: PDF

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