Helping "Green" Products Grow

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Executive Summary

When customers reach the cash register, they often forget their eco-friendly attitudes. Businesses can do a lot more to help would-be "Green" consumers walk their talk. The impulse to go "Green" is spreading faster than morning glories. Organizations of all types are launching green campaigns - from London's congestion charge on automobiles to Wal-Mart Stores' push to sell organic foods.

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