Business Intelligence

Helping To Manage Modern Marketing

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Executive Summary

How do you get sales, marketing and IT - and their unique cultures - to fit together as a united team to drive greater efficiency and revenues? Most companies can't manage it, but Naras Eechambadi has some ideas for you. Eechambadi, the founder and current senior vice president and general manager of CSG System's Quaero, has been working at this for a long time. He launched the CRM practice at McKinsey & Co., started the Knowledge-Based Marketing Group at Wachovia Corp. and has taught at both the University of Connecticut and the University of California at Berkeley before starting Quaero, a consultancy based around the idea of combining marketing, technologies and analytics.

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