HEROLD powers its rapidly growing information business With IBM BladeCenter HX5 and IBM System x3850 X5 servers
Founded in 1919, HEROLD Business Data has evolved from a printfocused directory services company into a provider of multimedia searchand location-based services. The company continues to grow its print revenues even as it introduces innovative services such as the provision of augmented-reality content to smartphones. HEROLD serves around 370,000 small and midsized businesses, helping them to connect with consumers in a targeted way. Business need: HEROLD needed to deliver fast and reliable information services to customers across multiple channels, and was struggling to plan for and manage unpredictable demands on its IT infrastructure. Solution: IBM provided a hosted solution built on IBM BladeCenter HX5 and IBM System x3850 X5 servers, powered by the latest Intel® Xeon® processors, with the ability to ramp capacity up and down. Benefits: Flexible infrastructure enables HEROLD to meet massive and sudden growth in demand for services; some computing tasks run more than three times faster; massive server consolidation reduces costs.