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Growth is the goal for most companies, but especially for those seeking to achieve high performance. The most successful companies - established ones as well as emerging leaders - are finding the greatest opportunities for growth in today's rapidly integrating global market. Participating in that market, however, increasingly requires operating not just on a multinational scale, but on a global one. Making such a leap is fraught with risks and complications. High-performance businesses create an integrated strategy for making the most of global opportunities, rather than just tacking on additional countries, says the author.
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