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When your corporate competition discovers a hot new product or service, it has to go through proper channels-meaning that by the time the new product or service is finally given the green light, it's not so hot anymore. In a small business, however, the owner can make a snap decision and run with it. "I can make purchasing decisions on the spot," says the author, "I had a candle vendor come in, and within 5 minutes I had a deal with him to sell his candles."
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