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Hotel companies in early-2010 were turning moderately optimistic. Some senior executives were noting in meetings with analysts that booking volume was increasing and occupancy was firming. Many hoped that the momentum would continue as the year progressed. Industry-wide numbers from STR hold the promise of a recovery. While some hotel companies embraced revenue management and rate optimization strategies to help them get through the recession, the industry will likely need increased travel spending from consumers and businesses to improve profitability in the year ahead.
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