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3G is a feasible, cost-effective way to bring Internet access to emerging mass-markets, particularly in areas where the costs of implementing fixed line access are too high. 3G also provides extensive amounts of new voice capacity in the cities of countries such as India, where Communication Service Providers (CSPs) are running out of 2G spectrum. In this paper, the author discusses four aspects of 3G deployments in emerging markets: market demand, key cost factors, CSP strategies and future evolution.
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