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Companies and PR agencies will never stop trying to figure out how to get positive buzz. After all, the success of a product is built around good reviews and getting eyeballs. Companies spend sickening amounts of money on viral campaigns or social media blitzes to try and drum up publicity, and many times they fail. Yet there are other, more "guerrilla" tactics that can be used to get massive publicity on the web. But they require something that most major companies grossly overlook: giving.
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