Tech Industry

How An Exact Match Domain Can Launch A Successful Business

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Executive Summary

There's no formula for choosing a successful domain. A litany of companies built brands and booming websites from the thin Internet air (think Zappos, Yahoo! and every other quirky site consumers relish). For the rest of the entrepreneurial world, the more common approach is rooted in transference. You hunt for a domain that brings your business name to the Web. It's worth considering another option, though: Forget choice altogether. Let due diligence and data be your guide. Pour your time, effort and money into chasing down an exact match domain.

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