Web Development Investigate

How Blogs, Web 2.0 and Mobile Applications Are Heating Up Marketing Communications

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Executive Summary

With Web 2.0 and proliferation of mobiles, media dynamics have been completely transformed. From a scenario where companies communicated with their markets, clients and users through several layers of intermediaries, with these new tools - blogs, user communities, social networking, RSS etc - they can now communicate directly and much more powerfully than ever before with these groups.

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