How Business Owners Get Results Through Social Media

Rent the Runway uses social media to develop better insights into who their customers are and what they're looking for, and even target new segments, like colleges. "We're in the process of creating a Facebook page for each of 30 campuses where we have runway representatives to market to these colleges differently." Jennifer said. They also look to customer engagement in the form of comments, likes, and photos posted as a way of measuring success.

Provided by: American Express Topic: Social Enterprise Date Added: Oct 2010 Format: HTML

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