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Businesses need to remember one fundamental principle: if customers leave, revenue leaves with them. So during a recession, how can organizations keep customers happy and allay their fears? The solution comes in the form of customer care. Contact centers should have a position of great strategic importance as they have their finger on the pulse of customer needs in ways no other part of the enterprise does. They provide a means of communication with consumers and play a crucial role in developing relationships and growing customer value.
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