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The easy accessibility of the Internet has changed the rules of the advertising and marketing game with more and more people jumping on the online marketing bandwagon to increase their sales, strengthen their brands and educate the people about their products and services. Yet as the dust settles down, new facts are emerging and the strongest of them all is that when it comes to advertising, print still prevails over the Internet. The figures speak for themselves. The media consumption habits of people in Britain aged between 16 and 74, highlight that 59% of consumers pay the greatest attention to print advertising.
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