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Globalization, rapid technological change, shorter product life cycles, changing customer preferences, and hyper competition are just some characteristics of today's business environment. As a result, organizations have become aware of the fact that working alone is almost impossible. Therefore, they began to understand that building relationships are keys to a successful business. In fact, as the business processes become more specialized, organizations prefer to focus on their core competencies and outsourcing becomes a relevant strategy. Consequently parts of the value adding processes are displaced outside the four walls of the firm which in turn, need a closer partnership (collaboration) between the partners.
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