Business Intelligence

How Customer-Centric Business Models Drive Growth For Pharmaceutical Companies

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Executive Summary

At a time when the pharmaceutical industry is being affected by a challenging business environment, the altering marketplace and the changing customer landscape, the need for pharma companies to focus more intently on customers is becoming more crucial than ever. The paper outlines current market and customer landscape changes. Accenture draws on lessons learned from other industries - and from pharma industry early adopters - to demonstrate how industry players can adapt to customers that demand renewed customer engagement via customer-centric business models.

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