Business Intelligence

How Dopplr Keeps Travelers Coming Back

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Executive Summary

One of the toughest things about a new site is that often it is hard to get people to keep returning to visit the site and keep their information on the site up to date. One way that Dopplr solves this challenge is by producing a report every six months that takes all your travel and produces a very attractive PDF recap that tells you where you have been, how often you have been on the road and other trends in your travel. For a frequent traveler, this feature alone is enough to want to keep the site up to date just so you can look at your travel at the end of the year in a way that you can't anywhere else.

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