Business Intelligence

How E.U. Brands Can Stay Competitive

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Executive Summary

A lot has changed in Europe since the first trademarks were registered in France in 1856. Trademark registration grew significantly throughout the 20th century, with 1.1 million new brands registered in France alone, making it No. 1 in registered trademarks. Economists have long demonstrated a strong relationship between competitiveness and brands - that is, between the number and use of product names, denominations, symbols, logos and designs, and the comparative strength between nations, regions, companies and even supply chains in the provision of goods and services to consumers around the world.

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