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Email marketing isn't necessarily 'The easy way' out of this dilemma - it requires some thought and consistent application - but it is by far the best candidate for a solution to the problem you'll be facing. In this white paper the author will demonstrate the four key attributes of email marketing and give you advice on how to apply them to your business. Email marketing, however, is more of a level playing field. As the communication channel with the lowest 'Cost per send', email marketing can help you to do this without spending large amounts of your marketing budget.
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